SUPERSTAR
Adidas, Surface to Air, and Upper Playground make a beautiful movie together. Talk about big shoes to fill… As part of its Celebrate Originality campaign, adidas is launching a series of short films inspired by iconic sneakers. The newest, entitled The Left-Right Project, is a design-off between East and West coast fashion-art collectives Surface to Air and Upper Playground, respectively. Adidas crafted a pair of SUV-sized Superstars, complete with fire hose shoelaces, the artists got to work customizing, and the results will be showcased on the Venice Beach boardwalk.KATRINA MITZELIOTISTune in Tuesday, April 15th, to watch the transformation right here on nylonmag.com… In the meantime, check out these teaser outtakes below!
Adidas, Surface to Air, and Upper Playground make a beautiful movie together. Talk about big shoes to fill… As part of its Celebrate Originality campaign, adidas is launching a series of short films inspired by iconic sneakers. The newest, entitled The Left-Right Project, is a design-off between East and West coast fashion-art collectives Surface to Air and Upper Playground, respectively. Adidas crafted a pair of SUV-sized Superstars, complete with fire hose shoelaces, the artists got to work customizing, and the results will be showcased on the Venice Beach boardwalk.KATRINA MITZELIOTISTune in Tuesday, April 15th, to watch the transformation right here on nylonmag.com… In the meantime, check out these teaser outtakes below!
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